Music licensing and copyright issues are complicated as they are, making it difficult for media and entertainment people to determine what music they may use, how when, and for what purpose. So whether you design website, edit videos or develop apps or even if you just want to create great videos for YouTube, royalty-free music is one subject you should brush up on.
In contrast to popular radio music, royalty-free tracks are covered by a special type of licensing where a buyer only needs to pay once when they buy one. As soon as a buyer has paid for the song, he can pretty much do anything he wants with it. This is the very simple side of licensing – you purchase, you own.
Let’s say you’re creating an app that you want to sell online. If you want to be able to use a famous pop song, you don’t only have to pay a gigantic amount for rights to the song. You also have to pay money for every download, and the amount depends on the area of distribution.
What’s great about royalty-free music is there’s no need to pay more money if your project is a tremendous success. It won’t matter if five or five million people have seen your work. You pay the same cost upfront. Clearly, this is a better deal for the music shopper than the publisher.
The question is, why would any publisher want to sell their work like this, and why wouldn’t everyone just purchase royalty-free music? Truth is, royalty-free music a great deal when you know where to get it and use it. Imagine a movie scene with a guy driving a car and banging his head passionately to a rock song playing on the radio. That song would probably have to be a big radio hit for the scene to make sense. In most cases though, royalty-free music for videos is simply the better choice.
For example, if you want to add a background track to a video game you’re designing or a scene in a video you’re filming, royalty-free music could be your best bet. And that’s not even settling by the way.
Just because a song or stock audio isn’t as famous as Michael Jackson’s Thriller doesn’t mean it won’t be right for your project. Sometimes, popular songs only divert attention from what you’re trying to show in your work, and in such scenarios, only royalty-free music works.